Pricing and Plans: How Send To Many Billing Works on Shopify

Send To Many pricing is driven by recipient order volume, with higher plans unlocking additional features. Understand Pay as you go, monthly and annual plans, what counts as an order, overages, and plan changes.

Send To Many plans are priced on recipient order volume. Each tier includes an order allowance, unlocks additional features, and flexes with how you actually use the app. Whether you run the occasional bulk upload or tens of thousands of gift orders a year, there's a plan that fits.

All billing is handled through Shopify. When you choose or change a plan, you approve the charge in your Shopify admin and it appears on your next Shopify app bill.

How Plans Are Priced

Two things drive which plan is right for you:

• Recipient order volume: the number of recipient orders Send To Many generates in a billing period.
• Features: every monthly and annual subscription includes all three workflows (Upload, Checkout, and Inquiry Form). Pay as you go has no monthly charge and covers Upload and the Inquiry Form. Higher tiers unlock additional capabilities such as team roles, integrations, Shopify B2B, and multiple configurations.

Smaller teams can get started on an entry-level plan and still use the full core workflow set. As your volume grows or you need more advanced features, you upgrade into a plan that matches.

:::tip Just uploading the occasional bulk order? If you only run a handful of bulk orders a year and don't need a monthly commitment, Pay as you go may be the right fit. You're billed per order processed, with no monthly base fee, so it scales down to zero when you're not using the app. :::

Which Plan Fits Your Program?

Prices and current order allowances are on sendtomany.com/pricing. The short version: every monthly and annual subscription includes all three workflows, and higher tiers add team, integration, and configuration features. Pay as you go is the one plan with no monthly charge. It covers bulk order upload and the inquiry form, billed per order, and doesn't include the storefront cart.

Corporate gifting

• A few bulk orders a year, handled by your team. Pay as you go. A client sends a spreadsheet, you upload it, invoice them from the app, and generate orders. No monthly fee, and nothing to cancel in the off-season.
• Launching self-serve gifting on your storefront. Starter. Customers build and pay for multi-recipient orders in the cart, and your team still has upload and the inquiry form for larger or concierge orders.
• A gifting program with a team behind it. Growth. Adds user roles so sales, CS, and ops each get the right access, delivery date and rate integrations with Zapiet or Bird, an onboarding call, and live chat support.
• Corporate accounts with negotiated pricing, or more than one checkout. Pro. Adds Shopify B2B support (company accounts, catalog pricing, payment terms, vaulted cards), product customization fields in the cart for logos and personalization, multiple checkout and inquiry form configurations, and inventory alerts across open Sends.
• High volume, several stores, or custom order generation rules. Enterprise, or an annual plan sized to your volume. Enterprise adds advanced order generation settings and priority support with white-glove onboarding.

Beyond gifting

The upload workflow handles any job where one list becomes many orders, and the plan decision is mostly about volume.

• Sample distribution and influencer seeding. A Send preset with free shipping, $0 recipient orders, and suppressed notifications turns a list of influencers or buyers into shipped orders in minutes. Occasional campaigns fit Pay as you go; a monthly seeding program fits Starter or Growth depending on how many packages go out. See How to Send Product Samples to Influencers.
• Employee swag and gifts. Same pattern: an internal customer, a spreadsheet of employees, and a $0 or calculated preset depending on how you account for it. Pick the tier by headcount per send. Gift cards work too: see How to Send Gift Cards in Bulk.
• Importing orders from marketplaces and other platforms. Upload a marketplace's order export and generate matching Shopify orders for fulfillment and inventory. These are recurring, so a monthly or annual plan sized to your weekly import volume is the fit. See How to Import Marketplace Orders into Shopify.

:::tip Not sure where you land? Start on the tier that matches your typical month. Upgrades take effect immediately and are prorated, and overage covers the occasional spike, so there's no penalty for starting small. If you expect more than 25,000 recipient orders a year, reach out for a custom plan. :::

What Counts as an Order

Your plan's order allowance tracks recipient orders generated through Send To Many. That includes every recipient order created from an Upload, a multi-recipient Checkout, or an Inquiry Form flow.

A few things do not count:

• Aggregate (gifter) orders. The single parent/invoice order created for a Send is not counted against your volume. Only the recipient orders underneath it are.
• Single-order cart widget orders. If you use the gift message or shipping date widget on your standard single-recipient cart, those are regular Shopify orders and don't count toward your Send To Many volume.

Monthly vs Annual Plans

Send To Many offers the same pricing tiers on a monthly or annual cadence. They cover the same features and order volumes, just paid differently.

Monthly plans bill every month at the plan's rate and include that month's order volume. If you exceed the included volume, overage is billed automatically as you use it (see below).

Annual plans cover a full year of volume in a single transaction, and come with the equivalent of 2 months free compared to paying monthly for the same volume. Some annual tiers also include features from the next tier up; the pricing page lists what each annual plan includes.

Annual is a good fit if:

• You know your rough annual volume and want a lower effective per-order cost.
• You'd rather not manage plan changes as your volume shifts within the year.
• You prefer a single annual invoice to monthly billing events.

Monthly is a good fit if your volume is unpredictable, seasonal, or still ramping. You can always switch to annual later.

:::info Need more than 25,000 annual orders? Our standard annual tiers cover up to 25,000 orders. If you expect meaningfully more than that, reach out to us and we'll put together a custom plan that fits your volume. :::

Upgrading and Downgrading

You can change plans at any time from the billing section of the app.

• Upgrades take effect immediately. You get access to the new plan's features and higher order volume right away. The cost difference is prorated based on where you are in the current billing cycle, so you only pay for what's left of it.
• Downgrades take effect at the end of the current billing cycle. You keep access to your current plan's features and volume until the cycle ends, then the new plan takes over. This prevents losing access mid-period to features or volume you already paid for.

Any plan change is approved through Shopify, and the prorated charge or credit shows up on your next Shopify app bill.

What Happens When You Hit Your Order Limit

Your plan's included volume is a threshold, not a hard cap. You won't be blocked from generating orders when you reach it. You have options on both monthly and annual plans.

Monthly plans

On a monthly plan, you can either let overage run or upgrade to the next tier.

• Use overage. Once you exceed your included volume, Shopify bills you daily for the additional orders generated that day. There's nothing to enable: keep generating orders and the overage settles on your regular Shopify app invoice.
• Upgrade to a higher tier. If you're consistently paying overage, upgrading is usually cheaper per order. The upgrade takes effect immediately and is prorated for the rest of the current billing cycle.

Annual plans

On an annual plan, you can upgrade to the next tier or purchase additional capacity for your current tier.

• Upgrade to the next annual tier. The higher tier includes a larger annual order allowance. Upgrades are prorated, so you only pay the difference for the remainder of your annual term.
• Purchase an overage block. If you want to stay on your current tier but need more capacity for the rest of the year, reach out to support. We'll create a one-time Shopify charge for an additional block of orders, send you the link to approve it, and add the capacity to your account as soon as it's paid.

tip

Not sure which option is better? Upgrading typically makes sense if you expect volume to stay elevated going forward. A one-time block is usually better if you're covering a seasonal spike and expect volume to return to normal.

Managing Billing

Plan selection, usage, and overage activity all live in the billing section of the app. Users with the Admin role have access to billing. See Team Access Control & User Roles for details on who can manage plans and billing.

Next Steps

• Team Access Control & User Roles: control who can change plans and access billing.
• Bulk Order Generation Settings: configure the Send presets that power every order you generate.